What customers are saying about us is more important than what we are saying about ourselves. Our digital branding efforts say a great deal about who we are and what value we provide to our prospective customers, clients, partners, members, or consumers.
The average person may believe that digital branding is focused on our logo or website design and how it may impact a consumer’s perception of our brand. But, it’s much more complicated. In a connected world with many online touchpoints (such as websites or apps, search engine results, online reviews, or social media discussions), most decisions are made after experiencing your brand in the digital space.
Digital branding is about establishing your brand’s story and presence in the digital space. Digital branding is the key to establishing a meaningful connection with your target audience. It’s about using your unique proposition to differentiate yourself and your offerings from the competition.
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